Super Bowl LIX is in the books, and the Lombardi Trophy is in the hands of the Philadelphia Eagles instead of the Kansas City Chiefs. So, what happens to the merchandise after the playoff games and the Super Bowl – specifically those preprinted for the losing team? Well, it’s all donated. The NFL has partnered with a charitable organization, Good360, to help distribute donated goods and unsellable apparel. The NFL will collect unsellable merchandise, such as T-shirts, sweatshirts, hats, towels, and other items pre-printed for what ends up being the losing teams from the AFC, NFC and Super Bowl games, and Good360 then distribute it all to their network of global nonprofits. About 1,500 pieces of apparel and 500 pieces of headwear are distributed annually. Oh.. and the losing team-colored confetti that ends up not raining down? That goes back to the manufacturer and is recycled!
