The Macy’s Thanksgiving Day Parade will keep marching on with NBCUniversal! A new 10-year rights extension means the event will continue to broadcast on NBC and Telemundo and stream on Peacock. The Macy’s Thanksgiving Day Parade has celebrated a national broadcast on NBC since 1953! The new pact also includes broadcast and streaming rights for Macy’s 4th of July Fireworks. The rights extension comes ahead of the 99th Thanksgiving Day Parade this year and its 100th in 2026. Meanwhile, Macy’s 4th of July Fireworks will celebrate its 50th anniversary in 2026.
Two New York holiday traditions, the Macy’s Thanksgiving Day Parade and Macy’s 4th of July Fireworks, will remain on NBC, Peacock, and Telemundo for the next 10 years following an agreement between the retailer and NBCUniversal. https://t.co/PXP9fHNXi2
— ADWEEK (@Adweek) February 25, 2025
